In order to ensure style consistency in our brand and increased brand recognition, use the fonts from the Nunito family for all our official and public-facing materials — this is the same font used in our logotype.
The complete Nunito font family is quite large, including many different weights, as well as a full complement of international characters. It is also freely available and downloadable from the Google Fonts Library, at:
We suggest that for body text you should use Nunito Light or Regular. For headings, use Nunito Light, Extra Light or Black. Nunito Black can also be used on call-to-action button labels.
Other weights, such as ExtraLight, Medium, SemiBold, Bold and ExtraBold can be used as needed when specific text elements require special treatment — such as in captions, hyperlinks, chart labels and table headings.
We encourage you to use the major third typographic scale when choosing font sizes for elements on your designs. This means that once you've picked your base size — i.e., the size of your body text — you should increase or decrease the next level of text by a factor of 1.25.
Primary Heading, level 1
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Major heading, level 2
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Content subdivision, heading level 3
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Minor content subdivision, heading level 4
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Minor content sub-level, heading level 5
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Content block marker, heading level 6
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Body text lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.
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Our Voice
caring, trustworthy, and professional
Our brand’s voice can assume two distinct tones: formal and informal.
Most of our material should use the formal tone — use it as the default, if you are unsure. This includes, for example, official proposals and reports, technical blog articles and educational content on social media.
The informal tone can be used when producing material that is casual in nature and not legally binding, such as in event invitations, email newsletters and direct messaging campaigns,
Regardless of the tone, it is important that all our content reflects our brand’s 3 core fundamental values of being caring, trustworthy, and professional.
Informal Tone
The tone should be friendly, casual and conversational. Avoid jargon, keep sentences short and use contractions where appropriate. Avoid the use of passive voice.
The writing should feel like a chat with a knowledgeable friend. It should be sprinkled with enthusiasm and excitement. It should kindle the reader's interest while providing gentle assurance through empathetic language.
Formal Tone
Language should be precise, using industry terminology and explaining complex concepts clearly. Use passive voice if appropriate, and avoid contractions. Never use slang, emoticons, emojis, or overly emotional punctuation such as double exclamation points or interrobangs.
The tone should be authoritative and respectful, but warm. The writing should convey expertise, professionalism, but also a deep commitment to act in the client's best interest.
Remember that the text should never be impersonal or distant; qualified empathy is always key because property investment implies significant decisions that carry emotional weight.
Consistently maintaining a tone that exudes care, reliability, integrity, and transparency will help to build trust with our target audiences.